Friday, 11 May 2007

KFC chickens out over 'family feast'


I wonder if KFC (UK) has ever heard of the Streisand Effect. In a nutshell, this is what happens when legal action you take backfires on you and you end up looking like a proper nana.

The term, according to Wikipedia, is an Internet phenomenon, and it's named after Barbra Streisand, who sued a photographer who was mapping the California coastline, demanding that he remove aerial pictures of her Malibu mansion from his website. As a result, the photographs of La Streisand's mansion spread over the Net like a contagion.

KFC might also have paid some heed to the outcome of local boy Justin Nurse's legal battle with SAB Breweries before they, KFC, wrote a threatening letter to the owner of a tiny little pub in the Yorkshire Dales, demanding that she remove the slogan 'Family Feast' from the pub's Christmas menu. According to KFC, she was infringing their trademark. Link

KFC's poultry attempt to establish the pecking order has since backfired, and now they're the laughing stock of the British press.

What a yolk. You would think that a big multinational like KFC would have better things to do. This reminds me of the pathetic attempt by local fast-food operation Chicken Licken to prevent Soulsa, a restaurant in Melville, from using the term 'soul food' - Link

Since when did generic terms like soul food and family feast become the property of greedy corporations? Good on the pub's owner for showing them two finger-lickin' fingers.

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